Macworld Mobile goes to Barcelona GSMA Mobile World Congress
IDG and GSMA Mobile World Congress are coming together to bring an Apple mobile presence to the yearly parade of mobile devices in Barcelona held every February. Just like Macworld in San Francisco, this one won’t have an official Apple presence, but Macworld will be on hand to shepherd mobile apps developers and accessory makers who want to showcase their wares on the world stage.
We’ve always wanted an excuse to go to Barcelona in February! Full press release below:
GSMA Reveals New Developments for Mobile World Congress 2011
Mobile World Congress to Host Macworld Mobile to Address Apple iOS Developer Community
LONDON, Sept. 7 /PRNewswire/ — The GSMA today announced several new developments for the 2011 GSMA Mobile World Congress, which will be held 14-17 February, 2011 in Barcelona. Building on the success of the inaugural App Planet event held in 2010, the GSMA is expanding the developer-focused programme at the GSMA Mobile World Congress 2011 to include new elements such as Macworld Mobile and the Brand App Challenge. The GSMA also announced RIM and Palm as the first Application Developer Conference (ADC) partners for App Planet. Finally, the GSMA announced that the CEOs of America Movil, HTC, Vodafone and WPP have joined the list of industry leaders delivering keynote presentations at Mobile World Congress.
“App Planet proved to be a stunning success in its debut this year at Mobile World Congress, demonstrating the tremendous demand for in-depth content, networking and business development opportunities and information on the cutting-edge technologies and solutions in the mobile application space,” said Michael O’Hara, chief marketing officer, GSMA. “The developments we are announcing today, particularly the launch of Macworld Mobile which will target the critical Apple developer community, will serve to make App Planet and Mobile World Congress the epicentre for the app world.”
At Mobile World Congress 2011, the GSMA is partnering with IDG World Expo, organisers of Macworld, the world’s premiere event focused exclusively on the Apple products platform, to produce Macworld Mobile, a mobile developer event for the Apple iPhone and iPad platforms. The Macworld Mobile iOS Developer Conference will provide full-day, in-depth training on this critical platform, with technical sessions, targeting tools and applications specifically designed for mobile application developers and engineers.
“We’re excited to bring Macworld Mobile to Mobile World Congress,” said Mary Dolaher, chief executive officer of IDG World Expo, a leading producer of world-class tradeshows and events. “Macworld is known around the world for helping to drive and stimulate the Apple products community with educational programmes and business development activities. At Mobile World Congress, we will help international iOS developers to strengthen their skills, as well as facilitate connections with other developers and the worldwide audience of mobile decision makers who attend.”
In addition to the key components of last year’s event, including ADCs held by major mobile platform providers, an interactive exhibition and the App Lounge to facilitate networking and business development activities, App Planet will also feature new elements including the Brand App Challenge. The GSMA expects more than 10,000 developers to visit App Planet during the four days of Mobile World Congress.
Brand App Challenge
The GSMA is creating a competition focused on mobile application developers creating “brand apps” for a select number of global consumer brands. Developers will compete by creating customised mobile apps for the participating brand sponsors based on the objectives and guidance provided by the individual brands. The primary goals of the Brand App Challenge are to create networking and business opportunities which benefit the brands, application developers and the broader mobile ecosystem, as well as to tap the creativity and capabilities of the mobile application developer community to address brand and industry challenges.
The competition will begin in October with the finalists being named approximately one month before Mobile World Congress 2011. The Brand App Challenge winners will be announced as part of the Mobile World Congress conference programme and will receive cash awards for their winning efforts.
App Planet ADC Partners
The GSMA announced that Research in Motion (RIM) has again signed on as a key partner for App Planet, and will be focusing company’s entire Mobile World Congress presence in App Planet, located in Hall 7 at the Fira de Barcelona. In addition to a 1,200 square metre exhibition, RIM will be hosting an ADC for 500 BlackBerry developers on Tuesday, 15th February, 2011.
Palm will also be an App Planet ADC partner and will be holding a full-day ADC on Wednesday, 16th February, 2011.
New Keynote Speakers for Mobile World Congress 2011
The GSMA continues to expand the stellar line up of keynote speakers at Mobile World Congress and today announced that CEOs from leading companies including America Movil, HTC, WPP, and Vodafone will be taking the stage in Barcelona. New Mobile World Congress keynote speakers include:
-- Daniel Hajj, CEO, America Movil and Telcel -- Peter Chou, CEO, HTC -- Vittorio Colao, Chief Executive, Vodafone -- Sir Martin Sorrell, Chief Executive, WPP Previously announced speakers include: -- Randall Stephenson, Chairman, CEO and President, AT&T -- Li Yue, President and CEO, China Mobile -- Eric Schmidt, Chairman and CEO, Google -- Paul Jacobs, Chairman and CEO, Qualcomm -- Jack Dorsey, CEO, Square -- Evan Williams, CEO, Twitter GSMA Ministerial Programme
The GSMA also announced that Saudi Telecom is the Platinum Sponsor and that Qualcomm is the Gold Sponsor for the GSMA Ministerial Programme at Mobile World Congress. Now in its sixth year, the GSMA’s Ministerial Programme is a unique invitation-only event gathering ministers, regulators from over 90 countries and CEOs from across the mobile industry for a series of in-depth strategic, policy and regulatory discussions, and bilateral meetings, over three days during Mobile World Congress.
About the GSMA
The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry.
For more information, please visit Mobile World Live, the new online portal for the mobile communications industry, at www.mobileworldlive.com or the GSMA corporate website at www.gsmworld.com.
Tech&Hack
Stampa l'articolo | Questo articolo è stato pubblicato da Camillo Sirianni il 7 settembre 2010 alle 17:18, ed è archiviato come Apple, Gadget tecnologici, Telefoni, Altro. Puoi seguire i commenti a questo post attraverso RSS 2.0. Puoi pubblicare un commento o segnalare un trackback dal tuo sito. |
Nessun commento presente.
Nessun trackback
Milano candidata al Mobile World Capital
circa 9 anni fa - Nessun commento
Gsma, l’organizzazione internazionale che raggruppa oltre 800 compagnie di telefonia, dovrà nominare per il periodo 2013-2017 la nuova capitale mondiale che dovrà sostituire Barcellona. Le candidate sono Milano, Parigi, Monaco e Barcellona. Riuscirà Milano ad emergere? Il Ceo di Gsma, John Hoffman, ha dichiarato: «C’è una buona notizia e una cattiva. La buona è che tutte le offerte pervenute sono…
Windows Phone 7 arriverà sugli Smartphone Acer
circa 10 anni fa - Nessun commento
Dopo aver “abbracciato” Nokia, Windows Phone 7 è stato scelto anche da Acer, che presenterà il suo primo smartphone tra settembre e ottobre 2011. L’anticipazione è stata fornita da Gianfranco Lanci, CEO dell’azienda, al recenteMobile World Congress di Barcellona. Probabilmente il primo cellulare WP7 sarà annunciato in concomitanza…
Il Sony Ericsson Xperia Play verrà presentato il 13 febbraio
circa 10 anni fa - Nessun commento
Sony Ericsson ha ufficializzato la data di presentazione del nuovo Sony Ericsson Xperia Play, alias PSP Phone. La presentazione avverrà il 13 febbraio alle ore 19 italiane all Mobile World Congressi di Barcellona Technology and Hsck Source .
Zaino per iPad presentato al Macworld 2011
circa 10 anni fa - Nessun commento
Al Macworld di San Francisco è stato presentato al pubblico un accessorio molto interessante pensato appositamente per l’iPad, l’ Assero Defender. Si tratta di uno zaino molto particolare che, a differenza delle altre comunissime borse, viene indossato sulla parte anteriore del nostro corpo, garantendo un’ottima protezione per il nostro tablet. Inoltre, basta aprire l’unica tasca presente…
Oggi è iniziato il Macworld
circa 10 anni fa - Nessun commento
Macworld 2011, il salone di software e prodotti per Mac, è iniziato oggi al Moscone Center West Hall di San Francisco. L’annuncio di Paul Kent, vice presidente e direttore generale di Macworld 2011, è entusiasta come di dovere: Basandoci sull’enorme successo di Macworld 2010, abbiamo creato Macworld 2011, che sicuramente divertirà, insegnerà ed ecciterà tutti…
Il 27 gennaio inizia il Macworld
circa 10 anni fa - Nessun commento
Un tempo era un luogo sacro utilizzato da Apple per lanciare i nuovi prodotti. Poi i tempi di sviluppo cambiarono e oggi il Macworld resta una fiera mondiale in cui incontrare molti produttori importanti di accessori per iPhone, iPad, iPod e computer Mac. Il prossimo si terrà dal 27 gennaio al 29 a San Francisco.…
LaCie speeds up Philippe Starck, mobile hard disk with USB 3.0
circa 10 anni fa - Nessun commento
We’ve always been fans of LaCie’s Starck Mobile Drives, designed by the inimitable Phillip Starck, and now they’re getting a little speed boost, courtesy of USB 3.0. The 500GB drive is still housed in the same "liquid metal trapped in a box" enclosure as the previous editions, and it comes bundled with 10GB of online…
I browser mobile più utilizzati sono sei, Skyfire è il più veloce
circa 10 anni fa - Nessun commento
Come abbiamo avuto modo di osservare in questi ultimi mesi, i browser utilizzabili sui dispositivi mobile sono diversi e l’offerta comincia ad essere interessante e variegata. Gli utilizzatori della piattaforma Android per esempio possono usufruire di una vasta serie di programmi per navigare in internet. A tal proposito Pc World ha effettuato dei test e…
Al Mobile World Congress 2011 di Barcellona ci sarà il Macworld Mobile
circa 10 anni fa - Nessun commento
Al prossimo Mobile World Congress di Barcellona vi sarà una reparto dedicato interamente alle applicazioni iOS, il Macworld Mobile. La manifestazione che si terrà a Barcellona dal 14 al 17 febbraio 2011 vedrà quindi per la prima volta la presenza di una sezione specifica dedicata alle applicazioni per iOS. Tale sezione sarà organizzata da Macworld,…